We recently updated our advertising rates and wanted to share them here in case you would be interested in advertising on Nextbop.
We are asking for $59 per month for our Ad Placement #1 (1140 x 280 px) at the top of every page of our website and $39 per month for Ad Placement #2 (360 x 300 px) at the top of the right column of our pages (see image below). We’ve averaged 3,600 visitors and 8,100 pageviews per month over the last 6 months.
In other words, we are selling Ad Placement #1 at a CPM of $7.28 and Ad Placement #2 at a CPM of $4.81. We believe these are very reasonable prices and that we offer a great opportunity to target a unique demographic interested specifically in jazz music and relating matters.
Based on our Facebook data, 77% of readers are men and 21% are women with 33% of readers between the ages of 25 and 34, 22% between 35 and 44, 17% between between 45 and 54 and 13% between 55 and 64.
In terms of geographics, 49.9% of our traffic comes from the United States, 7.8% from the United Kingdom, 5.3% from Canada, 21.8% from the rest of Europe and 6.6% from Asia.
We also offer other forms of advertising including sponsored newsletters and sponsored blog posts as long as your content is deemed appropriate for our readers. Our email list totals 1,470 highly targeted subscribers with a 32% open rate on average over our last 6 mailings. Sponsored newsletters are priced at $74 per mailing and sponsored blog posts at $49. These would both allow you to include full-length text, pictures, and outbound links.
If ever you would be interested in advertising on our social media channels, this can also be discussed. Our Facebook page totals 6,750 followers, our Twitter account 9,600 followers and we are in the process of developing our Instagram following which currently totals 870 followers.
If you have any other questions, please feel free to email me directly at [email protected]
Thank you for your support.
Sébastien Hélary co-founded Nextbop in 2009 with the objective of introducing modern jazz music to a younger generation of fans. Aside from music, his other main obsession is food, particularly ramen and other Japanese delicacies.